You have more than likely heard the term marketing, but do you know what it entails and how it is used to help a business? With so many marketing strategies and options, there are bound to be some misconceptions and marketing myths that arise. Some of these myths can hurt your clients and sales.
Social media marketing and online marketing are the biggest priority for your business in 2022 and should be carefully considered before diving right in.
Working with a marketing team helps to make sure you don’t fall victim to these myths and helps you make the most of your business. Performance Driven Marketing wants our clients to have the best marketing experience and form a plan to boost their business to the next level. Here is some more information about common marketing myths and how you can avoid them.
1- Marketing Is Not The Same As Advertising
Marketing is the process of identifying what the customer wants and what their needs are. You will then determine how your product or service can fill that need. Advertising is promoting a company or a specific product through a paid channel. While they work hand in hand, marketing and advertising have many differences. Advertising is a part of successful marketing and dedicates resources to advertising.
2- It Is Only Needed To Attract New Customers
Marketing is important to retain visitors, keep customers coming back, and get followers that may never purchase. Having fans and followers that don’t purchase or use your product doesn’t hurt your business because they can get their followers and friends to see your social media. Sharing your content boosts your SEO and they can give you good word of mouth, even if they have not worked with you personally.
You should definitely target the right audience but having a few followers out of your target audience can help you expand.
3- Results Come Quickly
With anything, results are not going to come instantly. Especially in a changing world like social media and marketing, results can take a while to achieve because they all depend on the needs of your customers. It can take a few months before you start to see the results of optimized content and what it will do for your business. Launching a marketing campaign also does not mean that your sales will explode right away, often customers need to see a product around 9 times before they purchase.
4- My Customers Are Not On Social Media
In 2021, over 3.7 billion people worldwide are on social media. Today, social media platforms are very popular and used to get information, news articles and even buy products. While some of your customers may not have social media, there is at least one platform that can encompass the majority of your customers which is why this is included on the list of marketing myths. Doing some research about what customers are on what platforms and what they use it for.
There are many blog posts on what social media platforms are best for businesses. Working with a marketing team takes the pressure off of you as the owner. Our team works to create SEO content, monthly posts, social media marketing, SEO website design, and graphics that indicate your brand and put your personality into your business.
5- You Should Only Schedule Posts During The Week
Hiring a social media manager to work weekends isn’t totally fair, but that doesn’t mean you can’t master the art of scheduling and avoid marketing myths. Users don’t just scroll on social media during the week, so you should optimize your content to post all week long.
Learning about your audience will help you to know when your customers are using certain social media apps. Instagram insights and other analytic tools can show you the popular times for each day of the week. Because of the typical work week, most people may be on social media in the evening hours and on the weekends.
6- Having A Website Is Enough
One of the biggest marketing myths is that a website is enough to get the word out about your company. While customers may find your website and read about your services, simply creating a website does not mean that they will find it.
SEO, clickable content and PPC advertising will help the amount of traffic you get to your site increase. Google will rank your website higher on the list of results if these aspects are part of your content. Adding these elements and growing your social media presence will help people recognize your content.
7- There’s Too Broad Of An Audience To Market Online
Our final item on this list of marketing myths is thinking that your audience is too big. Some businesses may feel that their audience is too broad or too specific to market online. Both of these are false. While content marketing may be easier for certain niches you can find valuable content that your customers enjoy. Pay attention to what questions people are asking and fill a need for those people. This will put you above the competition and encourage people to choose you because you make their life easier.
Work With Performance Driven Marketing
Our team wants what is best for your business and works with you to develop a unique brand and marketing content for you. We keep marketing myths in mind and help to overcome them in your business. We understand that marketing myths can be confusing, so let us help with the important aspects of the business. With services in SEO, Internet Marketing, Web Design, Graphic Design, Content Writing, Marketing Management, and Online Reputation Management, we can help you boost your business to the next level.
PDM also follows geographical industry exclusivity. This means that if you are located in Ogden as a chiropractor and use our SEO services, we agree on a 20-mile radius around your business. This means another similar business near that location will not be able to work with us. An ethical SEO business should not work with your direct competitors.
We strive to always be accessible for our clients, so contact us in our office from 8-5 or submit a form through our website.