Location, location, location. You’ve probably heard this phrase as it relates to real estate, but did you know that location plays a significant role in SEO, as well? If your business serves multiple cities, your website may not be visible to potential customers in each of them.
That’s where city pages come in. These individual web pages are optimized for a given city or service area, helping businesses rank locally in search results and reach customers in specific locations. Not every business needs city pages, but they can be a game-changer when utilized correctly.
At Performance Driven Marketing, we specialize in using proven SEO strategies to take our clients’ online presence to the next level. If you’re looking for ways to reach more potential customers, keep reading to learn more about what types of businesses benefit most from city pages and why you need them.
What Are City Pages, and How Do They Work?
City pages are unique pages optimized for keywords like “[service] in [city]”. For example, for PDM, we could write a page with the keyword “marketing in Ogden”. These pages are designed to show search engines like Google that you serve customers in a specific area, capture local intent searches, build topical and geographic authority, and increase your business’s visibility in search results.
Types of Businesses That Benefit Most
So, who can benefit from city pages? Typically, they’re best for businesses that:
- Serve customers in multiple cities or regions
- Offer location-based services, such as on-site repairs or local product delivery
- Need to be able to compete with local competition
- Want to expand into nearby markets without new physical locations
Let’s take a closer look at some types of businesses that should take advantage of city pages.
Home Services and Trades
City pages are made for service area-based businesses, especially those without a central location that’s open to the public. This includes most plumbers, electricians, roofers, pest control, and HVAC companies whose service radius covers multiple cities. When customers search locally — for example, “electrician in Salt Lake City” — you want to have a page tailored to that keyword to ensure your site shows up first.
Franchises and Multi-Location Businesses
Businesses with multiple locations, such as retail chains, restaurants, gyms, and clinics, need to cultivate an online presence for each location, even if they all share a single website. Tailoring content to specific locations can improve SEO performance across markets. Just make sure you include unique content for each page — don’t copy and paste the same thing over and over.
Real Estate and Property Management
Realtors, home builders, and property management companies don’t just provide services in the city where their headquarters are located; they work with people in the surrounding communities. City pages work for them because buyers and renters search by city or neighborhood — for example, “homes for sale in Pleasant View”.
When City Pages Aren’t the Right Fit
City pages may not be the right fit for businesses that serve only one location — for instance, a non-franchise restaurant that doesn’t offer delivery or a dental office that’s not part of a network. Additionally, they aren’t relevant for businesses that are completely online or national because there’s no local intent to target.
Best Practices for Creating High-Performing City Pages
At PDM, we follow best practices for creating high-performing city pages, including:
- Unique, localized content: Our writers create each page from scratch rather than just swapping out keywords.
- Incorporate local schema markup: We add local schema markup to pages to help Google better understand your content.
- Link between city pages: Creating an appropriate internal linking structure helps search engines determine how relevant a page is and makes it easier for visitors to navigate your site
- Use consistent branding: We tailor your messages to specific locations while following a consistent template and keeping branding the same.
- Track performance: We track pages’ performance over time and make necessary adjustments to ensure best results.
SEO-Friendly Content by Performance Driven Marketing
City pages are just one of the ways PDM can help you gain greater visibility and provide a measurable ROI. Our wide range of SEO services are designed to expand local reach and get your website in front of the right audience. Contact us today to claim your free consultation and learn more about how our expert team can drive traffic and get you more leads than ever before.
