As Gary Vaynerchuk says, “Content is king.” What this means is that in your overall digital marketing strategy, content is what helps attract potential clients to you. Content is also the norm in the 21st Century’s movement to a more targeted marketing strategy. Content is also what helps you increase and improve on many aspects of your marketing strategy. In this article, we share 4 reasons why content is important in digital marketing.
Content Marketing–A Growing Trend in the 21st Century
Content marketing is growing in popularity because of all that it can do to help you increase your clientele. Content ranges from website pages, white pages, to blog content. Content is short form and long form. So, to help you understand just what content marketing can do for you, we share 4 reasons why content is king in digital marketing.
1. Share your brand or business’s story
As Gary Vaynerchuk writes in Jab, Jab, Right Hook: How to Tell Your Story in a Noisy World, “The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most all, artful and strategic storytelling.” What this means is that most potential clients or consumers are interested in your story. By story, we mean:
- What your business or organization does
- What makes your business or organization different from others
- Why the potential client or consumer should care/what you can do for the client or consumer
Sharing your brand or business story can happen through your website’s pages. It can also happen in your blog posts and email marketing. Remember, human’s like a human and personalized touch to things that may seem impersonal. They also want to know what sets you apart from others and why they should care about your business or organization.
2. Connect with your audience
Another reason why content is so important to your business is because it can help you connect with your audience. For example, by tracking which type of content is getting the most views and generating the most interest, you’ll be able to find out what type of audience you’re getting with. You’ll be able to find out:
- The demographics of your audience
- The type of content they’re interested in
- How to produce more of that content so that you can improve your digital marketing strategy.
Connecting with your audience can help you refine your content marketing strategy. That’s because one of your goals as a business or organization is to generate potential clients or consumers. Knowing what they’re interested in and what they’re like can greatly help you connect with them.
3. Drive traffic which can help with more conversions
Connecting with your audience also helps you drive traffic to your website. Traffic to your website helps with exposure to what your business does and what makes your business unique. Think of traditional marketing strategies of passing out flyers. The point in passing out flyers isn’t just to gain potential customers who love everything about your business, it’s also about increasing the exposure your business has. You want as many people as possible to know about your business or organization.
Having an organization or business that is well-known can also help you convert potential clients or customers into actual clients and customers. The more people that know about you, the more likely you have more customers and clients.
4. Build your credibility with useful content
Finally, sharing useful information can help you build your credibility. If you want to be recognized as a leader or expert in your field, then you need to be sharing content that addresses your potential clients’ answers or problems. For example, instead of only creating content that tries to sell your business, you should also create content that can help a client with questions or problems related to your field. This helps establish your credibility since you’re not just trying to sell; you’re also trying to engage with your audience. Think of how useful content can help with Google rankings (we’ll say more about this in another article), reviews, and your overall marketing strategy.
Performance Driven Marketing–Quality Content That Engages Your Audience
If you’re looking for quality content that engages your audience, then you should consider Performance Driven Marketing (PDM). At PDM, we can help you with:
- Long and short form content
- Website content
- And so much more.
Our goal is to help you produce content that is both useful and interesting to your audience. We can also help you create content that drives more traffic to your website, thereby increasing the level of exposure to your business or organization. We can also help you find and convert potential customers into actual customers.
Reach out to us at 801-326-0582 for more information. We would be happy to address any questions or concerns you have!