Performance Driven Marketing

Call Today! 801.326.0582
f i l x g
Menu   ≡ ╳
  • Utah SEO
    • Our Agency
    • Our Team
    • Our Reviews
    • Our Exclusivity
  • Blog
  • Services
    • SEO
      • Local SEO
      • Mobile SEO
      • Analytics & Monitoring
      • Why Google Certified
    • Internet Marketing
      • Adwords & PPC Management
      • Google Guaranteed Program
      • Facebook Ad Management
      • LinkedIn Ad Management
      • Remarketing & Retargeting
    • Web Design & Development
      • Mobile Website Design
      • Progressive Web Apps
      • Responsive Website Design
      • WordPress Web Development
      • eCommerce Web Development
      • Managed Services
    • Graphic Design
      • Branding & Identity
      • Logo Design
      • Print Design
      • Signage
      • Promotional Products
    • Content Writing
      • Website Content Writing
      • Blog Writing
      • Press Release Writing
      • Why We Use CopyScape
    • Marketing Management
      • ROI Tracking
      • Call Tracking Lines
      • Email Marketing
      • Direct Mail Marketing
      • G-Suite Authorized Reseller
      • Website Hosting
    • Online Reputation Management
      • Manage & Monitor
      • Why Reviews Matter
      • Get Reviews
      • Social Media Management
  • Case Studies / Portfolios
    • SEO Case Studies
      • Advanced Door, LC
      • Rocky Mountain Movers
      • Hendersonville Family Dental
    • PPC Case Studies
      • Bismarck Advanced Dental and Implants
    • Branding Case Studies
      • Mountain View Pediatric Dentistry
      • OC Medical
    • Web Design Portfolio
    • Graphic Design Portfolio
  • Contact Us
    • Request a Consultation
    • Support Requests
    • Free Website Audit
    • Marketing Workshops
    • Referral Program
    • Pay Online

The 4 Best Promotional Products And Why Promotional Products Work

Performance Driven Marketing > Blog > graphic design

As a company owner, you most likely have tried all sorts of different things to help build up your business. One of the best ways to boost your business and attract customers is to have promotional products. Promotional products are typically items that have your business’s logo on them or something that describes your company. There are all sorts of different types of promotional products, and oftentimes the best promotional products are simple items that people will use. Usually promotional products are sold to passersby or customers, but they could also be given away for free, depending on your focus.

Why Promotional Products Work

The reason why promotional products work is because they are typically things that people want and need. The purpose of promotional products are to spread awareness about a cause or company and the reason why they are so useful to companies is because they are a visual representation of your company. Promotional products help people remember your company, associate your company with good things and recognize your brand.

Individuals seeing their friends or families using your promotional products may make them want to get some of your products. Or, more likely, will remind them of your company. Those that own the product will also think fondly of your company if they like the product. When they are in need of the service that your company provides, they will remember your company and call you to get that service completed. 

The Best Promotional Products

There are several great products that would be useful to have as a business, however there are certain products that rise to the top when it comes to being functional for your customers and displaying your company well.

#1- Writing Utensils

One of the most common promotional products that are on the market today are writing utensils. Pens, pencils, markers, etc. are all great opromotional productsptions for promotional products. Writing utensils are useful to people, and that is why they are a great choice for a promotional product. Every time a person uses their pen or pencil, they will think of your company. People will love it, especially if you have a high quality promotional product.

#2- T-Shirts

Another great promotional product is a t-shirt. People love free or low-cost t-shirts. Also, t-shirts are a great promotional tool because they depict your company well and in a spot where everyone can see. Having promotional shirts gives you cheap, willing billboards.

#3- Cups Or Water Bottles

A promotional product that many people go crazy for is cups or water bottles. Most of the time people do not care what is on their water bottles or cups and will use them for a long time. Water bottles are useful to the customer and are also great for the environment as well.

#4- Calendars

Calendars are great promotional products for older generations especially. Even if you are selling products to millennials or younger generations, they will most likely also like having at least one calendar in their home. Calendars are a great marketing tool as well because people will see your company whenever they need to check the date, every month of the year.

Do You Need Promotional Products?

If you are in need of promotional products for your business, we at Performance Driven Marketing would be happy to help. We not only provide you with all sorts of solutions to your online marketing problems, but we also have the ability to help you create the perfect promotional products for your company. We have several experienced graphic designers who would be delighted to help you find the perfect design for your products and will ship the products directly to you. Reach out to us for more information.

Filed Under: Branding, Graphic Design, Marketing Tagged With: 4 great promotional products, graphic design, promotional products, utah graphic designers

Web design and graphic design tend to be confused for each other. They both have design in the name, right? They both involve creativity, they both require an understanding of design fundamentals, they both work on the computer. Aren’t they the same thing? Why would one choose web design versus graphic design?

The truth is that while web design and graphic design both fall under the general category of visual design, they’re actually quite different and have different purposes.

What Is Web Design?website redesign web design vs. graphic design

Web design is the process of creating a website and designing how it looks. Web designers are responsible for finding the balance between appearance and function in a website. No one is going to stay on an ugly or confusing website, but they won’t stay on one that doesn’t have any content either.

Web designers organize content to be both visually appealing and optimized for search engines. They make sites look good, but they also make sure that they work on mobile devices as well as computers. Websites rely on code for creation and to run right, so web designers need to know coding so that the design they have for a website will actually come out right. Essentially, web design is as it sounds: designing a website.

What Is Graphic Design?

Graphic design is the creation of graphics. Graphic designers are the ones responsible for taking an idea or message and finding a way to convey it through graphics. Hence the name: graphic design. If you want an ad that sticks with someone, you’re going to need a good graphic designer.

Graphic designers present ideas through design with the use of typography, art, color, and more for a variety of items. These include: logos, prints, posters, layouts, catalogs, business cards, letterheads, brochures, and more. They’re also behind branding. Graphic designers need to have an understanding of visual art and layout and other design fundamentals, and use creative software like Photoshop to make their graphics.

How Are They Similar?

Because web design and graphic design are both subsets of visual design, they do have similarities. Both web and graphic designers learn the same design fundamentals: typography, color theory, layout, etc. They both require creativity, as design in and of itself is a creative process. As time goes on, design standards and expectations evolve, which means that something that looked good eight years ago can look terribly out of date now. As such, web and graphic designers need to stay on top of the latest trends.

What’s The Difference With Web Design Versus Graphic Design?

While web design and graphic design have similar roots, they’re by no means the same. They do different things and have different freedoms and restrictions. Because web design is online, it’s more interactive and on-going than graphic design tends to be. You can update a site, but you can’t change something already printed – only print a different version.

Logo Design Utah Ogden graphic design web design versus graphic design

Web design is more technical and restricted in how typography is used, while graphic design is more artistic and has more freedom in how it uses fonts. Web design takes a lot of information and can spread it throughout a website. Graphic design can’t do that, because it adapts information to pamphlets and the like, meaning that there’s less there. They require different skill-sets and the nature of the jobs and their end products is not the same.

How Do They Work Together?

If you’re reading this and thinking that there must be a competition with web design versus graphic design, that isn’t so! Web design and graphic design can be confused for each other because the fields can work collaboratively. For companies with a foot in both traditional and digital media, they’ll want to hire both a web designer and a graphic designer. 

A web designer will provide an aesthetically pleasing and functional website, and a graphic designer will provide distinctive branding and eye-catching graphics for products and marketing materials. Together, a web designer and a graphic designer can create a good-looking, professional image for a company.

Do You Need Help With Web And Graphic Design?

Here at Performance Driven Marketing, we offer both web design and graphic design, and can help you build a beautiful website and eye-catching branding. We also offer a number of other services, such as content writing, internet marketing, and more. If you have any questions, contact us at Performance Driven Marketing today!

Filed Under: Branding, Graphic Design, Websites Tagged With: graphic design, web design

PERFORMANCE DRIVEN MARKETING

2797 N HIGHWAY 89, #301
Ogden, UT 84404
(801) 326-0582
Monday 8:00 AM - 5:00 PM
Tuesday 8:00 AM - 5:00 PM
Wednesday 8:00 AM - 5:00 PM
Thursday 8:00 AM - 5:00 PM
Friday 8:00 AM - 5:00 PM
Saturday Closed
Sunday Closed

Directions

Contact Us

Follow Us

F I L X G
Featured on UpCity
© 2023 Performance Driven Marketing | All Rights Reserved | Privacy Policy | Terms | XML Sitemap | Site by PDM