In the marketing world, “branding” is a hot topic. It’s thrown around regularly in regard to graphic design, web design, a company’s tone, and more, but what does it actually mean and what can it do for your business?
The Basics
Company branding is basically the way that you differentiate your company from other companies. It’s what makes your company unique and what your customers recognize you by. A company’s brand may include:
• The logo
• Fonts
• Packaging
• Company name
• Specialties
• General design
• And more!
Deciding your company brand is one of the very first things you should do when you set up a business, but very few startup businesses give it much thought. Because your customers will remember and react to your company brand, it’s important to consult a designer about what your brand should be.
Changing or Renovating Your Company’s Brand
If you have only just realized the benefits of creating a company brand and want to change or renovate the (intentional or unintentional) branding your business currently has, meeting with a designer and a marketing team will really help.
You see, you don’t want to change your company’s branding too much or your previous customers might not recognize you next time they come looking. When designing a completely new branding for your business, you want to make sure that it looks great for people who will become acquainted with your company but is also recognizable to your past customers.
This task is much easier said than done. It takes real marketing expertise and design experience to come up with a new branding that works across all categories. If you are interested in setting up or modifying the brand your business has, contact the graphic designers and marketing team at Performance Driven Marketing. You can reach our office by calling (801)-326-0582 today!