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Social Media Analytics

With so many social media networks popping up, it can be difficult to know what would be good for your business to take advantage of and which of them might just be a waste of money and time. However, with social media analytics, you can see comparative data about the social media sites your business has accounts with.

This social media analytics will help you see where you are receiving the most notice and engagement. These analytics apply to large and well-developed social media sites like Facebook, Twitter, YouTube, and Google+ as well as to lesser known social media sites.

Why Does Your Business Need Social Media Analytics?

Though some analyses are inherent to social media sites (such as number of “likes on Facebook, number of views on YouTube, or number of +1’s on Google+), you can’t always base the effectiveness of social media marketing based on the number of people who are following your company. With social media analytics, you can find out:

  •  The level of engagement your target population has with your social media accounts
  • Growth rates of interest on your company’s social media accounts
  • Industry averages on interest through social media accounts
  • Success rates of blog and website interaction based on social media recommendations
  • Effectiveness of paid advertisements on social media sites

With this information, you can project how much effort you will need to put into your social media marketing in order to make a difference with your target population’s interest. And, from there, you can decide whether or not you want to continue to engage with all your company’s social media accounts.

Social Media as an Opportunity

Because so many people are using social media sites, they offer the perfect places for you to generate public interest in your company. If you are unsure of what social media sites would be best for your business to advertise with or just want to start social media analytics, talk to Performance Driven Marketing’s social media specialists by calling (801)-326-0582 now!