Promotional products are designed as a way for people to see your brand, and interact with your brand in one way or another. While we do live in a digital world, the demand for promotional products has continued to grow. Over the last decade, promotional products have seen a drastic increase with 2016 pulling in $21.3 billion in sales in the United States alone.
Do Promotional Products Work?
According to the Advertising Specialty Institute (ASI), a 2016 study showed consumers will keep a promotional product for an average of eight months. Considering these items do have a perceived level of value with consumers, it means investing in promotional products is one of the most important elements you can add to your marketing strategy.
Consider how quickly a pay-per-click advertisement is shown to a consumer before they move onto the next ad. Now, consider how long a webcam cover with your logo on it will be in front of a consumer? Compared to online ads, promotional products with the right branding can make an impact for a longer duration.
Another thing to take away from ASI is the fact that individuals with a promotional product will pass it along to another person 63% of the time. We find many people will pass along promotional products to another person in their company, or a business associate. The majority of people who receive a promotional product typically have a positive impression of the business, which may mean more free advertising for your company!
Why Promotional Products?
Having a physical item in your hand will make a larger impact from an email or ad. In fact, Identity Works found 71% of tradeshow attendees remembered the name of the company that provided them with a promotional product. Who doesn’t love something for free? If that item has a perceived level of value, people will remember it, and they will have a positive mindset related to your company.
What Are the Top Promotional Products?
Now that you know the importance of promotional products, let’s discuss some branded giveaway items that are designed to provide you with a positive return for your investment:
- Mobile device chargers
- Personalized sporting goods (towels, bags, golf balls)
- Reusable water bottles
- Writing instruments
The good news, you DO NOT need to spend a great deal of money to purchase quality promotional products. At Performance Driven Marketing, we have a large catalog of promotional products designed for all industries and budget levels. We focus on creating a marketing strategy for your promotional products, so they are advertised in the right way, whether that is in your office or at a trade show. Our team will help you select the right promotional product, and market them so your business will leave an impression on the user.
We recommend giveaways and promotional products as they will keep your brand fresh in the mind of potential customers in your industry. Find out how you can get started with promotional product marketing and take your business to the next level!
LISTEN. BRAINSTORM. DESIGN. DELIVER. IMPLEMENT.
Great graphic design can set your company apart from your competitors. Let Performance Driven Marketing help you create a successful concept from start to finish.