Been Bit by a Panda or Penguin?
Google Panda Update
We take care of our clients. As an online marketing company, we want to make sure that our SEO clients are always ranking in the search results. Google frequently performs updates and changes its search algorithm therefore affecting how a page will rank in a search. Because of website that had very thin and sometimes irrelevant content in attempt to get traffic for typically above the fold ads; Google needed to make a change for their end user to have a quality search experience. Hence the roll-out of the Google Panda Update in 2011. In general, Panda works by adaptive learning algorithms to make accurate predictions about how end-users might rate the quality of a websites content.
Google Panda Recovery
Although straight forward, Panda recovery takes a bit of hard work. We want to improve the quality and originality of the websites content. We do this be making previously thin pages on a topic more robust, maybe this is done by merging pages on the same general topic within the website. Another thing we need to look at is pages with high bounce rates and low dwell times, these pages would need a refresh as well. Finally, we may address site structure based on user flow and page performance. All in all, we need high quality content that is unique to the website we’re working on. Therefore, we at Performance Driven Marketing are big advocates of CopyScape to ensure our content is all original and of value. Remember, it’s not always quantity but quality.
Google Penguin Update
Shorty after the Panda Update, Google needed to address poor link quality in its algorithm. Because of link farms, keyword stuffing and black-hat unnatural linking schemes; Google fought back with the Penguin Update. Launched in 2012 Penguin targeted two main practices: Link Schemes and Keyword Stuffing (Over Optimization). In addition, they started to monitor industries know for spammy practice like Weight Loss and PayDay loans a little more closely. Some of these changes will deter if a previously good link to your website has been determined to have spammy practices. If this is the case that previously good link can now negatively affect your websites rankings and trust score.
Google Penguin Recovery
Performance Driven Marketing uses a combination or Google Analytics Monitoring, Google Search Console and a 3rd party software to find changes that may have been caused by less than ideal links and get them resolved. We will also look at your anchor tag profiles to ensure there is a good mix and nothing is getting flagged. Then we will build relevant links to lessen the blow from the previous poor-quality penalty.
Google Updates Galore
From the Hummingbird, Pigeon and Possum to the Mobile RankBrain and Fred updates, Google is always changing their algorithm to ensure a good end user experience, and this should be a good thing to business owners. It makes the playing field fairer and more honest, just do what is right. Sure, you may get amazing rankings by cheating the system, but you WILL get caught. Are the short-term profits worth the long-term loss?
