Now that we are half-way through 2019, it’s time to look over the changes in the SEO world. What is important to Google, and how can you make sure your website is meeting the Google requirements. Google has spent a great deal of time focusing on mobile and speeding up websites. At Performance Driven Marketing, we provide our customers with monthly insights into website performance, and always focus on improving the user experience. Having a fast, effective website is one of the most important elements to boosting your search engine rankings. Let’s take a look at some of the other elements that contribute to your Google ranking.

Mobile-first indexing

One element you must understand is how Google uses the mobile version of websites to provide ranking and indexing results. A mobile-first index result means Google is considering how well your website provides functionality to the user. Contact us for a free website evaluation to ensure your website is mobile-friendly, and working effectively to attract your core audience.

*PDM Tip – Use our website auditing tool to find out how the search engine spiders see your mobile pages, and to focus on improving certain elements to meet Google requirements.

Our reports will show a complete analysis of your website, and will show the mobile analysis you need to understand in order to ensure your website is meeting the right requirements.

We will also provide a task list of items you can follow in order to update your website, and meet the Google requirements.

Optimization and Speed

Google has also focused extensively on optimization and speed. Speed score reflects how your website loads for each website visitor. Fixing the issues that are preventing your website from being able to load quickly will improve your website ranking. Effective optimization is what matters the most when it comes to improving the rankings. Fortunately there is a list of recommendations from Google that will help you effectively optimize your website. Here are some of the areas where you need to get started:

Build Your Brand

Branding your business in an effective manner is vital to your online results. Using your brand as a ranking signal means you want to have brand mentions. What Google is looking for is the good and the bad, and trying to provide search engine results that show the good. Trust, reputation, complaint-solving, and advertising are all key components to brand building. How can you build your brand? Here are a few suggestions from Google:

• Backlinks – Focus on white-hat backlinking to help your website. What this means is you want to search for brand name mentions in a natural way.
• Reputation management – track your online reputation to know what people are saying about your business. Engage with your satisfied clients, and make sure you are recognizing your customers on social networks.

The search engines are always changing, and being updated. Anyone dealing with strict time-constraints knows how difficult it can be to try and work on your website and online marketing. If you need help with your online marketing efforts, give us a call. Our expert team creates custom solutions based on your business needs, and we do not handcuff you into a contract!