Content is an extremely important addition to your website. Having compelling and consistent content will cause your website traffic to skyrocket with users coming back to your website more often and for longer periods of time. There are many different types of content including blogs, videos, and photos.

You may ask yourself: “Blogs? I thought those were those write-ups where people complained about their neighbors online?” Yes, there are still blogs where people journal their personal experiences, but these days blogs are used for much more. In fact, according to HubSpot, 60% of people read a blog once a week. This is because blogs have many functions including providing information to readers.

Now to answer the overarching question; is blogging dead in 2021? The simple answer is no. You’re reading this blog right? However, the purpose of blogs and the way they are written is constantly changing. Blogs have many purposes and are useful tools for content creators and businesses.

Blogs Create Connections

Blogs are a great way to make closer connections with your customer base. This is because you are speaking directly to the customer and they can respond with their own thoughts and opinions. With that said, it is important to be careful with your comment settings and be aware that if you allow for comments, the opinions that some users may post on your page may not be to your liking. But if you are creating content that your target market wants to know, you will attract and keep users who are likely to become customers. Blogs are also a great way to create content for your social media platforms to connect to and vice versa.

Blogs Answer User’s Questions

Is Blogging Dead in 2021?

One of the big reasons that blogs are an important part of the content you put on your website is because they are an easy way to share your expertise and increase your credibility. You can answer user’s questions in a professional format or discuss your knowledge of your industry in an article targeted towards a new customer base.

Blogs are where Google and other search engines collect information about obscure or popular topics and are often where people can find information tailored to their specific needs. When you answer your customer base’s questions, you establish a reputation and authority in your industry.

Blogs Help Customers Learn About Your Products

Blogs in 2021 are often run by companies and businesses in hopes that people will click on their website to learn about a topic and then buy a product or service. This is a wonderful system because users are already searching for information about something that you are an expert on and will be more likely to buy from you when they decide to make a purchase in that area. Having a blog also allows you to speak to certain products or services that you have that are unique to your company that your target customer base may not be aware of.

Blogs Help You Rank Better on Search Engines

If a business has a website, it is important to rank on search engines. A ranking on a search engine is your spot on the list of websites that show up when a user enters in a search query. Website specialists use search engine optimization to increase a website’s ranking. It is important to use SEO because search engine optimization brings more users to your website which often leads to more conversions. One of the most important components to optimizing your website is to have great content that is relevant to user’s questions.

Contact Us For Help With Your Blog

Here at Performance Driven Marketing, we write articles and blogs for your website that are crafted specifically to be optimized for Google and other search engines. We also have many other services and resources available to you to help you build your ideal website. Contact us for more information about blogs, SEO, web design and much more!

Have you established a company blog? A blog is an effective marketing tool for small business owners as it allows you to have a voice in your industry. You can finally keep customers informed about new products, conferences and events, job openings, and other news. Blogs help to reinforce branding with the customers by building trust and credibility. However, without the right SEO techniques, your blog may end up hurting your website ranking. Here are some things to avoid when blogging so you don’t end up destroying your reputation.

Avoid Keyword Stuffing

One common mistake people make when blogging is keyword stuffing. Keywords are a great way to help the search engines find your blog, but keyword stuffing can kill your blog. The content on your blog needs to be readable to gain the right attention. A great way to find keywords that are useful is by signing up for a Google Adwords account. This will help you narrow down the list of popular keywords for your market. One tip to remember with keywords is to select a few localized keywords to reach your local audience. Adding the city name, state, and zip code to your website can boost local rankings, and will help you reach out to the targeted customers. To maintain a balance of keywords, select a few and use them for your posts. Start by adding the keyword in the title, within the first paragraph, and last paragraph of the blog post to assist in boosting rankings. You might find that the keyword naturally integrates itself into the content with you actually adding it in there. This is the best practice for SEO success as you want the content to be natural, original, and engaging.

Create Original Content

The search engines have started to crack down on duplicate content. If you are not creating unique, original blog posts, your blog will suffer. Take the time to create new blog posts that are different from all the recycled content on the internet. You need to express your point of view on different trends related to your industry. This can get the customers to leave comments and really start a discussion trend. When you start showing customers you have a voice, it will distinguish your company from others in the industry. Create goals for your blog so your customers will have a desire to read it weekly. Remain active with your posting and place new content on the blog 2-4 times a week to show the search engines it is an active blog.

Effective Marketing

It is common to see companies spend too much time trying to market a blog, and failing to market their website. A blog is a marketing tool that will boost interest in your company, but your main goal is to point people to your website where they can purchase products. Use the blog as a way to get people to sign-up for email lists and other promotional offers. Use social media sites to help build trust and credibility with the customers. A blog will assist in reinforcing branding that you have already set in motion. You must be accurate and honest with the information posted on the blog and social media accounts to effectively market to the customers.

Hire Professional Writers

One of the biggest mistakes people make is trying to write content they do not understand. We have seen a lot of people outsource content to freelancers, some without any experience in their industry. Hiring a professional team of professional writers is the best way to ensure the information you are posting on your blog relates to your audience. Contact Performance Driven Marketing to discuss your blog and content marketing needs!

One of the best ways to focus on gathering new leads, reassuring your existing customer base of your knowledge, and expanding your reputation can be done with a quality content marketing strategy. With so many blogs and articles posted daily, what can be done to help your content stand out above the rest? You might also be asking yourself if writing blogs even remains relevant to your website. Here are some interesting things you need to know about the benefits of content marketing.

Strengthening Your Brand

Keeping your website ranking can be challenging if you are not adding new content on a regular basis. You see Google wants to know what new things and information your business has to share with everyone. They want to see content that is valuable and engaging to your readers. Writing interesting blogs is just one way to enhance your brand!

Generating Website Conversions

When you have quality content that actually educates and engages the reader, you have a higher conversion rate. In fact, content marketing conversion rates are 6 TIMES higher than other online marketing methods.

Optimized Content Ranks Higher

Taking the time to implement correct SEO methods into your content will make a massive difference in ranking your website. Certain elements like adding an ALT tag to an image will help Google to read the content on your website easier, allowing them to rank you higher.

Low Cost Lead Gathering

When you compare the cost of paying for content marketing services to other online marketing efforts, content is king. For costs of less than 62% from traditional marketing to 3 times the amount of leads, there is no question that content marketing is what’s currently working!

One important element to remember is that content takes TIME! You do not want to rush the content just to get it online. Content needs to be well-researched, and needs to bring value and new insights to your industry and customers. It is vital to hire out this service if you do not have in-house writers capable of meeting content standards.

Find out how we can create content marketing funnels and help you take your business to the next level with high-quality writing and content writing services.

Companies are building trust with customers by creating quality content. Marketing this content is essential to your website’s visibility, and online reputation. How do you market the content to build a strong following? Use our top five web content marketing rules below to boost your online visibility.

Become Diverse With Social Media

Facebook, LinkedIn, and Twitter were once the dominate social media forces for companies. Now, there are a variety of new social media sites to consider including Instagram, Pinterest, and Tumblr. They have shown businesses the importance of branching out with social media marketing.

Use Infographics

A picture tells a thousand words. We are seeing a major shift in the content marketing world to image-centric content. An infographic is easy to read, and it is easy to share. Take a look at Pinterest and Buzzfeed to see how the infographic world is booming.

Mobile Friendly Is Vital

By the year 2017, Forbes predicts 87% of connected devices will be smartphone and tablets. If you do not have a mobile-friendly website and marketing strategy, you are missing out on a huge potential customer base. Providing the customer with a user-friendly experience is vital to online marketing.

Google Authorship

Bring your content marketing strategy full-circle by linking it to your Google + account. Signing up with Google authorship will bring your body of work together, increasing the visibility of your posts as your author rank grows.

Engaging Content

Don’t leave your readers bored with regurgitated content. It is vital to your content marketing strategy to create fresh, engaging content. Regular posting of quality content shows the search engines you have an active website, and you post relevant content for your niche market.
Use our web content marketing rules to increase your online audience. Join us on May 21, 2014 for an exclusive Google event. Our Google experts will teach you how to grow your business. For more information call Performance Driven Marketing today (801)326-0582!
Written By: Performance Driven Marketing

With every Google update, excellent website content becomes more and more important. Though keywords and meta-data are still useful ways to boost your company’s SEO, a successful marketing campaign begins with near-perfect content.
Though this might seem like an easy task, creating the right content for your company can be difficult. Your content should target the population that will be most interested in your product or service, entice those same people, encourage sales, and appease Google. Doing all that in a single web page or blog is no small feat.

How to Make Bombin’ Web Content

Writing and creating good website content begins with truly understanding your target population. What do they want from you? What are they interested in? What catches their attention? Once you know that, you can start building from the ground up.
Though, as was said before, keywords are important to the success of your content, they need to be naturally embedded in an article, blog, or web page that’s going to get you conversions. An article that is just a catalyst for keywords isn’t going to impress anyone.
With blog content especially, you want to engage your customers with someone they really wonder about. For instance, “how do I realign my garage sensors” is a very real question that customers type or speak into Google, so writing about how to do exactly that is going to aid you in boosting traffic.

The Subtle Selling Points

Interesting your potential customers is nice, but, ultimately, you want them to purchase your products and services. Or, at the very least, tell their friends about your company. To do that, embed subtle selling points into your web content. For blogs, you can include a link to your inventory or mention that you, if you owned a garage door repair company, come out to fix garage doors regularly. Putting a phone number is always a plus.
If you aren’t really sure how to create your own website content, leave it to the professionals. Our graphic designer and content writer work hard to ensure that your website content will consistently drive your sales upward. Call us today at (801)-326-0582!

Because everything is so accessible on the web, it is easy to take content, both written and graphic, off other websites and use it for your own. However, not only is this ethically wrong, but Google and other search engines will notice when your content is too similar to the content of another website and will lower your rankings drastically, if they don’t try to shut both websites down.
Even if you are certain that you have original content, you still have to worry about other people who might try to use your content on their website, which will also pull your website rankings down. To prevent either of these situations, use Copyscape.

Using Copyscape

Copyscape is an online program and service that allows you to check if someone online has content that is too similar to yours, whether that is because you have fraudulent content or because someone else has copied the content you have.
Once you recognize that someone has copied your content, Copyscape can also advise you on how you can remove their fraudulent content from their website and keep your rankings safe.

Additional Benefits of Copyscape

If you are concerned that someone might take your content and you don’t have time to constantly check Copyscape, Copyscape also has services that will constantly check for copied content and send you an email every time it finds something that is too similar.
Copyscape also offers free banners that you can put on your website to warn others that you are using Copyscape, which can help to stop people from copying your content in the first place.

Protecting Yourself from Plagiarism

Whether you write your own content or are sending the work to someone else, make sure that the content is not too similar to other content that is already online. Otherwise, you will be held responsible for having fraudulent content on your website.
If you are interested in getting more information about the plagiarism rules or about Copyscape services, contact Performance Driven Marketing today at (801)-326-0582, and we’ll give you the low-down!

If you have a website that you are proud of, you might feel like it is time to let it go fend for itself out in the vast world of the internet. You like the written content, the graphics, the videos, and you’re honestly tired of all the work you’ve put in to make your website look professional and appealing. However, if you just stop now, Google and other search engines will stop taking notice.
You need to keep Google happy. Google, like a young child, doesn’t like playing with the same toy day after day. If your website never changes, Google will eventually grow tired of it and throw it down with anguish until your search engine ranking is just not what it used to be.

What Does Google Like?

Google likes new content. That doesn’t just mean writing a few new words here and there. That means that Google wants new pictures, graphics, videos, and blogs. That way, you can keep Google interested and remain near the top of its preference list.
Though this sounds difficult after all the work you’ve put in to build your website in the first place, it doesn’t have to be a long, painstaking process. In fact, Performance Driven Marketing has some ready-made solutions to keep Google entertained.

How Do You Efficiently Refresh Website Content?

First things first: you need to start a blog. Having a blog on your website will allow you space to add fresh content and graphics to your website. And, the more you update your blog, the more Google will like your website and boost your rankings. We suggest posting at least one blog to your website per month, though posting one every week is best.
Blogs will also draw more customers to your website, especially if your blog answers commonly asked questions that are related to your company.

Working on Home Page Content

From our internet marketing experiments, we have noticed that Google also seems to like it when your home page content is refreshed. This content can be refreshed less often than blogs; we recommend having an entirely new home page written every three months. Having new home page content will also give your company a chance to focus on a new topic or special during those months.
If you are interested in having a qualified internet marketing company handle your content refreshment, call Performance Driven Marketing today at (801)-326-0582!

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