Performance Driven Marketing

Call Today! 801.326.0582
f i l x g
Menu   ≡ ╳
  • Utah SEO
    • Our Agency
    • Our Team
    • Our Reviews
    • Our Exclusivity
  • Blog
  • Services
    • SEO
      • Local SEO
      • Mobile SEO
      • Analytics & Monitoring
      • Why Google Certified
    • Internet Marketing
      • Adwords & PPC Management
      • Google Guaranteed Program
      • Facebook Ad Management
      • LinkedIn Ad Management
      • Remarketing & Retargeting
    • Web Design & Development
      • Mobile Website Design
      • Progressive Web Apps
      • Responsive Website Design
      • WordPress Web Development
      • eCommerce Web Development
      • Managed Services
    • Graphic Design
      • Branding & Identity
      • Logo Design
      • Print Design
      • Signage
      • Promotional Products
    • Content Writing
      • Website Content Writing
      • Blog Writing
      • Press Release Writing
      • Why We Use CopyScape
    • Marketing Management
      • ROI Tracking
      • Call Tracking Lines
      • Email Marketing
      • Direct Mail Marketing
      • G-Suite Authorized Reseller
      • Website Hosting
    • Online Reputation Management
      • Manage & Monitor
      • Why Reviews Matter
      • Get Reviews
      • Social Media Management
  • Case Studies / Portfolios
    • SEO Case Studies
      • Advanced Door, LC
      • Rocky Mountain Movers
      • Hendersonville Family Dental
    • PPC Case Studies
      • Bismarck Advanced Dental and Implants
    • Branding Case Studies
      • Mountain View Pediatric Dentistry
      • OC Medical
    • Web Design Portfolio
    • Graphic Design Portfolio
  • Contact Us
    • Request a Consultation
    • Support Requests
    • Free Website Audit
    • Marketing Workshops
    • Referral Program
    • Pay Online

What You Need to Consider Before Re-doing Your Website

Performance Driven Marketing > Blog > Business ROI

If you own a small business, and you currently have a website, you may be thinking you are set. At Performance Driven Marketing, we see a number of small business owners forget about their website and assume they don’t need to do much for it to bring in leads. The truth is, the Internet is a vastly different world today than it was 10 years ago, in fact, lets take a look at what Amazon looked like in 2008 versus today:

Amazon 2008Amazon 2017

We can see quite a few differences in the home page of Amazon. From the user-friendly design of 2017 vs. multiple menus and scrolling bars in 2008. Websites often fall by the wayside and they aren’t given a fresh look, which makes a website look dated and quite simply, not relevant. While your business might be booming, you may not realize that may of your customers are currently frustrated with the structure of your website. On average a website visitor will stay on a home page for less than 15 seconds. What this means is you have a limited amount of time to capture their attention and become the “solution” to the problem or specific need they have.

Don’t Ignore Your Website

Ignoring your website can have devastating consequences. Google continues to release updates to their search engine algorithm, which could take a website from page 1 to page 3 in a day. You need to make sure your website makes a solid first impression as it is often the first experience most people will have with your business.

What to Consider for a Website Re-do

As you start scouring other websites for ideas on what you’d like to incorporate into your website redesign, we recommend understanding the importance of color, layout, functionality, and user experience. While a great looking site might impress you, it is important to consider the back-end of your website and the work that must be done to help Google and other search engines actually FIND your website and start ranking it. At Performance Driven Marketing, we provide local search engine optimization services for customers all over Utah, Idaho, California, and surrounding areas. Our team will help you bring your vision of a new website to life, or we can create a vision for you. Here are some of the important elements that must go into refreshing your website:

Website Design

The overall design of the website is vital as it needs to have a design that reflects your company image. To be noticed online, the design needs to be relevant and useful while also being unique. To help your website stand out, we use the following techniques:

  • Implementing geometric shapes and lines
  • Creative styling and fonts
  • Multi-tone gradient imagery
  • Mobile responsiveness
  • Custom logo creation and home page design

User Experience

While the look and feel of the website needs to be impressive, the overall user experience is vital to keeping a person from clicking off your website. The viewer needs to be able to find their way around your site effectively for them to find what they are looking for. Web users do not have patience and they will jump off a site quickly if they cannot find the information they need right away.

We find that web users like to be told what to do. Well structured menus and organized information helps them to properly navigate the website, making it easier on the user to find what they want. We recommend a clear call to action on a page, and always have your contact information visible for customers that choose to call or email you.
Avoid extra buttons and unnecessary information that can overwhelm your potential customers. Keep a single call to action on a page and stick with a prominent search bar function at the top of each webpage and a link to the sitemap at the bottom. Clean, easy, simple websites are those that often gain the most visitors.

Content

Content is essential for your website to rank properly. Google has been working hard to remove spam websites from the search engine. Websites that clearly copy content from another site risks being banned from the search engines entirely. Content needs to be clear and immediately available for the potential customers to understand answers to their questions. With the right information at their fingertips, customers will start turning to your company as the authority figure and the source of information in the industry. Engaging, useful, and professional content is the best way to accomplish this goal.

How do you create quality content?

You need to start by defining your audience and asking common questions that pertain to them. Fill out each question with an insightful answer, similar to a face-to-face conversation. As you answer these questions, focus on your ability to solve your client’s problems. Quality content will be able to build trust with your industry and can help to spread your brand’s name across the Internet.

Bridging the Gap with SEO

The term SEO tends to cause skepticism to some people as they assume you don’t need to do much for a website once it’s live. However, without the right optimization of the website, your online presence can struggle to be seen. We want your website to meet its true online potential without costing you an arm and a leg. Modern SEO goes much further than adding keywords, ALT tags, and mobile-friendliness. Let Performance Driven Marketing help your website thrive with our proven techniques.

In the digital era of fast-paced Internet and impatient web user, you cannot afford to have an outdated, slow, poorly designed website. If you are planning a website redesign, or you want to see what you can do to improve your website’s visibility, call our Ogden SEO Company today.

Filed Under: Business ROI, Google, Local SEO, Marketing, Mobile Marketing, SEO, Websites

Finding the right social networks to advertise with can help you understand how much money you need to invest. Social media marketing takes a lot of hard work, and it does require money if you want to generate some decent returns. Which social media networks are the best for your business? Here is a social media 101 guide for your business?

Facebook

Currently Facebook is the largest social media network with 1.06 billion active users. This social media is for all individuals and all businesses can find their target market. When you post to the Facebook page you must focus on adding information that is valuable to the user. Some things that work well are infographics or linking to industry news. Facebook ads can help you get new likes, but they might not always help you get people to click back to your website. The amount of money you spend on Facebook advertising will vary on how much you can afford. Most companies will start with the minimum of $1 a day. Do not boost a post on Facebook as it normally does not bring you back major results. To use Facebook advertising correctly, select the right group based on your location, your services, and keywords. The right search terms will help the ad to be displayed to a relevant audience.

Twitter

Businesses normally have a large interest to Twitter. Currently Twitter has 255 monthly active users. Their limited messing amount allows a company to send out a quick message to their audience that is 140 characters or less. Twitter is great for companies hoping to start using hashtags and start trending on the social media giant. The hashtag symbol is major when using Twitter and it can usually bring you more results than you will find with advertising. Twitter has a number of advertising options from PPC ads to promoted tweets, promoted accounts, and promoted trends. It is easy to spend a great deal of money on Twitter promotions as it will bring followers if you take the time to narrow down your niche audience. There is no minimum requirement to start advertising on Twitter.

Instagram

Currently Instagram has 200 million active users. All the videos and pictures you upload can help you connect with customers. This social media site is growing by the day, and it connects with Facebook to make it easier for people to share pictures and short videos. Right now Instagram is new to the advertising world. They offer ads that are simple uploaded picture that will be promoted across the social media site. The ads created for Instagram are different from what you will see on other sites. They want the ads to be creative and quality, not quantity. The key audience using Instagram is 18 – 44 years-old. If your target audience is in this age range, this is a social media world you do not want to miss out on.

Pinterest

Currently Pinterest has 70 million active users that are predominately female. Retailers, manufacturers, and travel sites find great success with Pinterest. One important thing to know about Pinterest is that is does work well for companies planning to upload how-to demonstrations. For your Pinterest page to generate results, use SEO titles. Keep your personal Pinterest page separate from your company page or it will cause some confusion with your target audience.  Pinterest is called an “online scrapbooking” social media site. Previous Pinterest advertising methods were set on a view limit. Now, the ads are in direct competition with Facebook and Twitter. Promoted ads will appear as pins in the top of broad search terms.

Snapchat

Currently there are 700 million photos and videos being sent each day. Snapchat is huge will millennials, and the advertisers hoping to reach them. Ephemeral messages are quick, usually 10 seconds or less. You will have a lot of people sending out these short messages. Snapchat stories are immensely popular, and driving in a lot of followers for businesses hoping to connect with the right younger audience. You do not need to pay anything to sign up for Snapchat. There are not specific advertising methods in place at the current time, but this could change. Companies spending time on Snapchat have found the best way to make a splash with Snapchat is by creating direct snaps and stories. Direct snaps allow you to create an image and directly share it with another user or multiple users. The pictures you take need to be done in the app. If you choose to do a video, you need to keep it to 10 seconds or less. Using the stories feature is another great way to make a splash with your audience. This feature allows you to take multiple pictures or videos and put it into a story.

YouTube

Currently there are 1 billion unique users that visit YouTube each month. This is a social media world that is available for everyone and every business. Companies have found the best way to attract users is by uploading helping videos like how-to videos. This is a great way to help you build a strong following online. If you create videos that are entertaining, you might end up having some fun videos that are considered “viral” videos. One way to create a video is by creating a list of the top ten questions in your industry and answering them on the video. This is a simple way to start off your YouTube account with a bang. If you want to promote your videos, you will need to consider investing some money into YouTube ads. These ads vary from standard ad banners, in-video overlay ads, and video ads. The YouTube advertising program is one of the best out there as you can narrow it down to your niche audience based on location, keywords, gender, age, and other things. Your ads can appear on some of the most popular videos currently trending. You need to look at the amount of money you are willing to spend before you set an expensive advertising bar.

Social networking provides a great opportunity to build a large online audience. You can find opportunities to interact directly with your customers, and improve your online reputation. Experiment with the major social media accounts to find the one that will work the best for your organization. For more information contact Performance Driven Marketing today (801) 326-0582

Filed Under: Business ROI

PERFORMANCE DRIVEN MARKETING

2797 N HIGHWAY 89, #301
Ogden, UT 84404
(801) 326-0582
Monday 8:00 AM - 5:00 PM
Tuesday 8:00 AM - 5:00 PM
Wednesday 8:00 AM - 5:00 PM
Thursday 8:00 AM - 5:00 PM
Friday 8:00 AM - 5:00 PM
Saturday Closed
Sunday Closed

Directions

Contact Us

Follow Us

F I L X G
Featured on UpCity
© 2023 Performance Driven Marketing | All Rights Reserved | Privacy Policy | Terms | XML Sitemap | Site by PDM